Code Of Ethics And The Workplace - 2544 Words

Management is when someone controls or regulates entities including employees, customers and products. Good management requires identifying diversity in the workplace in order to have a healthy work environment. Bad management comes when the person does not care about their employees or acts on instinct rather than think decisions through a process. Proper management is necessary for growth of a business and helps organize things for time efficiency and gain positive outcomes. Management is essential in all fields and aspects of the world. Additionally, management can be very powerful and the organizations that have proper attributes and practices will be considered the most successful and well managed. The following is an outline of ten†¦show more content†¦Strategic alliances are defined as â€Å"a partnership between an organization and a foreign company in which both share resources and knowledge†. This helps both companies grow and develop new ideas and products. Business and partnerships of any sizes can benefit from international partnerships because they provide a different perspective and collaborating can bring benefits to both parties. An important practice for managers to follow is avoiding biases. Bias is a term that describes a tendency or preference toward a particular perspective or ideology (Robbins/Coulter 132). It is generally seen as a â€Å"one-sided† perspective. Being bias can create all kinds of inaccurate judgments and attitudes (Robbins/Coulter 132). As a manager you want to stay open-minded and hear other people’s opinions. This will make you a better leader than a manager. You want people to be able to come to you and talk about things that could better the business. It is also important to avoid biases when hiring employees with different backgrounds and only focus on essential skills necessary to work the position. This added diversity will help create a good public image and will generate more customers and support. Another good practice of a well-managed business is how to properly deal with stress. Stress is the reactions of a person due to overload of work, which causes

Eureka Forbes Case Free Essays

EUREKA FORBES (The Direct Marketing Pioneer) The case examines the strategies adopted (over the years) by leading consumer appliances company Eureka Forbes in India. The case explores how the company built up the vacuum cleaner and water/air purifier markets in India from scratch through its direct marketing efforts. The various initiatives to ensure good customer service and enhance customer satisfaction are examined in detail. We will write a custom essay sample on Eureka Forbes Case or any similar topic only for you Order Now The case also discusses the company’s attempt to enter the bottled water business, its decision to increase the thrust on the retail business, and the problems between its owners, Forbes Gokak Ltd. and Electrolux. Discussion Questions ANS1:- The different marketing strategies adopted by Eureka Forbes to popularize vacuum cleaners and water purifiers in the Indian market are as follows: * Followed tried ; tested direct selling route. Direct Marketing is a method which helps to create a direct connection with the potential consumer to obtain an immediate response and cultivate lasting consumer relationship. * Eurochamp ‘the friendly man from Eureka Forbes’. * Advertising campaigns featuring actors from Hindi TV serials. * Customer care network including CRC ; 4000 sales personnel for after sales services. * Annual Maintenance Contract Operation Red Zone * Mobile service van facility * Water labs * Euroclean home contest * Gift a Smile scheme * Exchange offer at a discounted price for water purifier * Service call back within 48 hours with the help of pagers. * 24 hour – 365 days virtual call center. * B2E strategy. * Online model to interact with the customers over the intern et. * Ad campaign featuring maidservant using the vacuum cleaner. However Direct Marketing Consumer cannot touch and feel the products before buying. The scope of expansion is limited in this kind of marketing. It has higher per person cost than other form of advertising. There is great scope for misleading and deceiving customers by dishonest businessmen. It may cause irritation to the consumer through unwanted mail and spam. ANS2:- The main reason behind decision to increase the share of dealer sales in its revenues is to focus more on the retailing business by making it products available in retail outlets through its dealer network. Company also wants to create push demand through these dealer networks. No, I don’t think company can hamper its direct marketing expertise by introducing bottled water . It was a move only to strengthen the core products by capitalizing on their brand image. The company wanted to position itself as one- stop shop for products related to providing pure water. On the other hand reach of direct dales was limited to only the top end of the market. ANS3:- EF tried to change the advertising strategy for its vacuum cleaners in late 1999 to increase the growth of VC market which was stagnant due to lack of product usage at homes and to establish the fact that VCs were easy to use and that even maidservants could be trusted with the product. Following environmental initiatives were taken by EF to boost its image of environment- friendly and hygiene – oriented company. Establishment of Eureka Forbes Institute of Environment. * Daily measurement of air pollution in 8 metro cities in association with NDTV ; Star News. * Free pollution control camps in 10 metro cities on World Environment Day in association with National Geographic ; the UNICEF. ANS4:- Yes EF will be able to hold on to its leadership status after the departure of Electrolux be cause Swedish partner never had management control of the company and its involvement was more related to technical inputs. Technology was not a big issue for EF because it keeps changing very frequently and its not a competitive advantage anymore. None of players in the market had been able to break EF’s hold on the VC ; WP market because of its * Unique direct selling approach. * Innovative marketing strategies * Ability to maintain a good relation with their consumers. * Dedicated customer care network for post sales services. * The hard work of all Euro champs. * Creation of push ; pull demand. * Environmental activities. * 24 hour 365 day virtual call center. * Free demonstration of product at customer’s place. ————————————————————————————— How to cite Eureka Forbes Case, Papers

A Reflective Essay of an Overseas Nurse free essay sample

This is a reflective essay which will address a recent experience gained from the Intensive Treatment Unit (ITU) that occurred during my placement and while under the Overseas Nurses Programme. This will utilize John’s Model for Structured Reflection (MSR). This essay will also be integrating the first learning outcome of the course. This incident involves a 48-year old female who came in to the Accident and Emergency (AE) with chief complaint of shortness of breath, productive cough and pleuritic chest pain. A nose and throat swab for swine flu was done. Swine flu is a â€Å"respiratory illness caused by a new strain of influenza virus which has been named pandemic (H1N1) 2009 influenza by the WHO† (Health Protection Agency (HPA), 2009, p. 01). The swab was required by the Trust’s â€Å"Practical advice for investigating individuals with possible swine flu infection† (Hospital Policy, 2009, p. 01). Initially, she was admitted to the regular wards but she deteriorated and was subsequently intubated and hooked to a mechanical ventilator and transferred to the ITU. The patient was then admitted on a regular bed in the ITU, during this time the isolation rooms of the ITU were not available. It was mentioned at the morning rounds by the doctors if she needed to be transferred to an isolation room because of the query of swine flu. The doctors replied that she might only be a severe case of pneumonia as can be seen on the Chest X-ray. They also explained to the patient’s family that she is being treated for pneumonia and is also receiving antibiotics. Staff nurses who come in contact with the patient wore no protective equipment other than regular aprons and clean gloves, including myself and my mentor. Late in the afternoon, the result of the swab was confirmed by the microbiology department as positive for swine flu. WHAT ARE THE KEY ISSUES WITHIN THIS DESCRIPTION THAT I NEED TO PAY ATTENTION TO? Concerns regarding infection control were one of the primary issues to be dealt with in this situation. Breaking the news to the patient’s family was also a concern then. WHAT WAS I TRYING TO ACHIEVE? WHY DID I ACT AS I DID? As soon as I heard about the results, I was waiting for the next intervention we should perform. Aside from properly documenting the results on the care plan, it was also included in the doctor’s progress notes. The Nursing and Midwifery Council (NMC) (2008) strongly suggests that nurses keep accurate and clear record of events and care given to each patient; thus, justifying action done during that time. Secondly, we were concerned of moving her into a side room for infection control purposes. The Health Protection Agency (HPA) (2009) enumerates ways in which Swine Flu can be transmitted. Amongst them are â€Å"large droplets from coughing and/or sneezing by an infected person within a short distance (usually 1 metre or less) of someone; touching or shaking the hand of an infected person and then touching your mouth, eyes or nose without first washing your hands and touching surfaces or objects (eg door handles) that have become contaminated with the flu virus and then touching your mouth, eyes or nose without first washing your hands† (HPA, 2009 p. 01) The need to inform the family was also addressed; this was done by the doctors, charge nurse of the shift and my mentor. Follow up information was then provided by me. Stillwell (2007) identifies the family’s need to be rightly informed of the patient’s current situation as well as their right to take part in decisions concerning treatment for their patient. Coordination with the other members of the health team such as the microbiologist, doctors, physiotherapists and other nurses was of importance at that time as well. It was recognised by Doenges, 2006 that interrelation between the different healthcare disciplines direct towards providing individualised and holistic care to patients. WHAT ARE THE CONSEQUENCES FOR MY ACTIONS? FOR PATIENT AND FAMILY, MYSELF, PEOPLE I WORK WITH? It has been recognized by Cesario (2009) that the most common safety issue for patients and healthcare workers is hospital-acquired infections. By deciding to move the patient into a side room, we created a sense of safety for the patient and family as well as the other healthcare professionals involved in her care. HOW DID I FEEL ABT THIS EXPERIENCE WHILE THIS IS HAPPENING? As soon as my mentor approached me and told me she was positive for swine flu, I felt nervous since I was not using appropriate protective equipments for my patient’s case. I was also concerned that my patient was not on solation, during a time that the ITU had a full census, with visitors coming in and out of the area all day. It seemed to me that these people are at risk for this disease. The Nursing and Midwifery Council (NMC) strongly suggests the nurses â€Å"work with others to protect and promote the health and well-being of those in your care, their families and carers, and the wider communityâ₠¬  (NMC, 2008, p. 05). By failing to place the patient in an appropriate isolation room, it felt like we were unable to meet this certain standard set by the NMC. HOW WERE OTHERS FEELING? HOW DID THE PATIENT FEEL ABOUT IT? HOW DID I KNOW THE PATIENT FEELS LIKE THAT? There was no clear assessment of the patient’s feelings during that time because she was intubated and sedated. The family appears concerned both for their patient as well as for themselves. They needed further explanation from the doctors regarding the course of the treatment. They were also informed of the need to seek treatment as soon as signs and symptoms of swine flu appear. The doctors and other nurses were concerned of the safety of the other patients and the risk of nosocomial infection because she was not placed initially in a side room. WHAT INTERNAL FACTORS INFLUENCED MY DECISION MAKING PROCESS? Being a new staff under supervised practice, it felt like I had less power to insist on transferring the patient. It was also not possible because the rooms were full. The doctors also mentioned there is no need to transfer because they thought it was plainly pneumonia. WHAT SOURCES OF KNOWLEDGE DID OR SHOULD HAVE INFLUENCED MY DECISION MAKING AND ACTIONS? The decision to transfer the patient was guided by infection control measures for the safety of the patient and others. Information given to the family was in accordance to the NMC’s code of conduct to provide information to the patient and family as well. COULD HAVE I DEALT BETTER WITH THE SITUATION? I believe that we made the correct actions at that time although it could have been better if patients who are queried for swine flu are placed into isolation rooms as a precautionary measure. Doing so would prevent the stress of transferring the patient from one bedspace to another. On the other hand, Woodrow (2006) believes that breaking the news regarding patient’s outcomes be done in a private room and away from distractions instead of it being done in the bedside. If this was done, the family could ave been more relaxed sitting in a room and will be able to understand the patient’s situation, treatment and prognosis more. Both parties could have been more focused on the conversation and the condition could have been discussed in more detail. HOW CAN I MAKE SENSE OF THIS IN LIGHT OF PAST EXPERIENCE AND FUTURE PRACTICE? Although the experience put stress to myself and the other staff, it became a learning experience for e veryone. It teaches us to prioritise putting patients in side rooms if they are queried for such illnesses. This seems better than putting other patients at risk just because the diagnostic tests have not arrived yet. It also reminds us to properly document results and interventions provided for each patient. It also prompts us of the importance of the family in patient care because they need information as much as the patient. I also learned that calmness and composure of the medical staff as well as the environment is essential in delivering news to patient and family.